Building the Future of Leadership:
Where Strategy and Human Behaviour Align
Most leadership challenges aren't about effort — they're about alignment. That's where we come in.
Aegis Strategy Group bridges the gap between operational efficiency and strategic impact. Founded by award-winning investigator and top-ranked leadership researcher, Andrew Critchley, Aegis transforms hidden capacity into measurable progress.
Trusted to deliver insights where leadership, behaviour, and strategy converge.
Evidence-Based
Rooted in psychology, systems thinking, and real-world leadership.
Leader-Focused
Built for those who drive change under pressure.
Strategically Deployed
Aligns saved time and effort with strategic goals.
FEATURED IN BLUE LINE MAGAZINE "TOP 10" MOST DOWNLOADED PAPERS ON SSRN IN TWO GLOBAL BUSINESS CATEGORIES
Meet Aegis Strategy Group
At Aegis, we partner with leaders who refuse to let effort go to waste.
We help leadership teams navigate change, align behaviour with strategy, and convert effort into measurable progress.
We help leadership teams navigate change with confidence and convert effort into strategic progress
Strategic
Clarity
Accountable Cultures
Evidence-Backed Growth
"Helping leaders navigate ambiguity, build trust, and execute under pressure."
Andrew Critchley
Meet Andrew Critchley
Helping leaders navigate complexity
Build trust
Deliver under pressure.
Andrew Critchley MSc
With over 25 years of international leadership and public safety experience, Andrew Critchley founded Aegis Strategy Group to bridge the gap between strategic direction and human behaviour in modern organizations.
Drawing on operational leadership and academic rigour, Andrew helps decision-makers thrive in high-stakes, hybrid, and rapidly evolving environments. His evidence-based frameworks integrate psychology, leadership science, and systems thinking—ensuring measurable results where trust, clarity, and accountability are critical.
Andrew holds a Master’s in Psychology, a Bachelor’s in Criminology, Sociology, and Psychology, and certifications in Business and Administration. His research on leadership, digital competence, and employee engagement in hybrid workplaces has been downloaded internationally over 200 times, shaping Aegis Strategy Group’s core development frameworks.